Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Intellectual Property Rights Management
Details
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Autorentext
Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.
Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.
Inhalt
- Introduction 2. IP Archetypes Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance Exercises
Weitere Informationen
- Allgemeine Informationen
- GTIN 09781349500536
- Auflage 1st ed. 2015
- Sprache Englisch
- Genre Law
- Lesemotiv Verstehen
- Größe H13mm x B177mm x T221mm
- Jahr 2015
- EAN 9781349500536
- Format Kartonierter Einband
- ISBN 978-1-349-50053-6
- Titel Intellectual Property Rights Management
- Autor Lars Alkaersig , K. Beukal , T. Reichstein
- Untertitel Rookies, Dealers and Strategists
- Gewicht 279g
- Herausgeber Palgrave Macmillan UK
- Anzahl Seiten 195