Internal communication in Escambray Dairy Products Company

Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The study of the same within the organization, the conception of strategic actions to enhance strengths and mitigate weaknesses as well as to understand the current state of communication in the entity in question, strengthen among managers and employees of the institution the usefulness of the same in achieving the goals and objectives.

Autorentext

Juan Antonio Mateo MSc. en Ingeniería Industrial. Universidad de Cienfuegos, Cuba.Anicel GarcíaPhD en Ciencias Sociológicas. Universidad de Cienfuegos, Cuba.