Internal Marketing

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

Autorentext

Exceptional branding, marketing, and customer service has made David Michael Brown's Clip Culture Barbershop one of the most recognizable businesses in the Atlanta market. Through his debut book, Clip Culture Manual, David shares tips, expertise, and necessary practices to elevate aspiring and current entrepreneurs to achieve greater success, increased profits, and expanded networks.

Inhalt

1. Introduction to Internal Marketing 2. Internal Marketing: the theoretical exploration 3. Selected theoretical evolutions beyond Internal Marketing 4. Dyadic perspectives: how Channel Management theories can inform our understanding of Internal Marketing 5. The dark side of Internal Marketing: Internal Demarketing 6. Conclusion: the future of Internal Marketing