International Expansion Strategies of Malaysian Firms

International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents two cases for your reading.

Autorentext

El Dr. Shankar Chelliah está actualmente afiliado a la Universiti Sains Malaysia (USM), con sede en Penang, Malasia. Antes de convertirse en académico, tiene quince años de experiencia corporativa ocupando varios puestos en empresas de primera línea y actualmente en la sección de Negocios Internacionales.

Klappentext

International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents two cases for your reading.