International Marketing: A Trade Shows Perspective (Peer Reviewed Pub)

This book is designed to help potential exporters to get maximum out of trade shows participation. The book has been divided into Eight (08) chapters. Chapter 1 introduces the growing importance of world trade in Indian economy. Chapter 2 Discusses about the various strategies adopted by exporters to explore overseas markets. Chapter 3 In this chapter various types of trade fairs and exhibition have been covered extensively. International regulatory, aspects which regulates the organization of these trade shows, have been explained. Chapter 4 discusses how trade fairs and exhibitions evolved as a platform for product/service introduction in foreign markets. Chapter 5 discusses how export can be managed effectively. Highlights problems faced by exporters. Chapter 6 Various types of institutions which support the organization of these trade shows have been discussed. Chapter 7 In this chapter various Government schemes, financial as well as non-financial, of Govt. of India has been discussed. These are the schemes to promote International trade. Chapter 8 Basic principles of effective participation have been discussed. Required Arrangements for successful shows have been discussed.

Autorentext

Sanjay Nandal is working as Assistant Professor at Institute of management Studies and research (IMSAR), Maharshi Dayanand University, Rohtak. He has a teaching experience of 14 years. He teaches post graduate students of International business and finance. He received his PhD degree from Maharshi Dayanand University, Rohtak.