International Marketing of Chocolates: An African Firm's Perspective

Many businesses in Africa are not growing steadily, cannot help reduce the economic downturn rates of their countries and are gradually folding up as their profits and turnovers are not increasing. This is a result of their inability to break out beyond their current locations as they are lost in the web of political upheavals and changes in policies coupled with the speed of technological upgrades of machinery and equipment which the developed countries can access more easily. Spreading the business tentacles is a useful tool and strategy to build up the firm's corporate image and market position, and this can be easily achieved through expansion into international markets. This book analyses, discusses and projects the various steps of growing the business internationally and is recommended for business analysts, consultants and business decision makers.

Autorentext

Josephine Djan lectures in Marketing at the Pentecost University College. Her teaching career began with Ashesi University College's Business Faculty. With an MBA in Marketing and MCIM of CIM-UK, her passion is to improve businesses, society and impart knowledge to the youth. She's married with three children and studying for a Doctorate degree.