Internationalization of Food Processing SMEs and Global Retailing

"Why", "how" and "when" food processing SMEs manage their path toward global market and "what" are the implications on their international performances caused by the collaboration with the global retail chains? The findings imply that the internationalization of the food processing SMEs is imperative if they want to be in line with the trends in the FMCG sector and global retail industry. Collaboration with global and regional retailing chains has positive impact on the SMEs internationalization process and on their overall business performances.

Autorentext

Ljupcho Veleski est directeur des exportations de ' Vitaminka ' et professeur de commerce international à l'UKLO. Il a l'expérience de la négociation avec les détaillants mondiaux dans 30 pays et a tenu des conférences et publié des recherches dans de nombreuses universités et magazines étrangers. Il est l'auteur du livre ' How to succeed in the world of the global retailing ' (Comment réussir dans le monde du commerce de détail mondial).

Klappentext

"Why", "how" and "when" food processing SMEs manage their path toward global market and "what" are the implications on their international performances caused by the collaboration with the global retail chains? The findings imply that the internationalization of the food processing SMEs is imperative if they want to be in line with the trends in the FMCG sector and global retail industry. Collaboration with global and regional retailing chains has positive impact on the SMEs internationalization process and on their overall business performances.