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Internationalization of New Venture
Details
The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.
Autorentext
El Dr. Shankar Chelliah está actualmente afiliado a la Universiti Sains Malaysia (USM), con sede en Penang, Malasia. Antes de convertirse en académico, tiene quince años de experiencia corporativa ocupando varios puestos en empresas de primera línea y actualmente en la sección de Negocios Internacionales.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783847335672
- Sprache Englisch
- Auflage Aufl.
- Größe H220mm x B150mm x T8mm
- Jahr 2012
- EAN 9783847335672
- Format Kartonierter Einband
- ISBN 3847335677
- Veröffentlichung 06.01.2012
- Titel Internationalization of New Venture
- Autor Shankar Chelliah
- Untertitel Experience from Malaysian Firms
- Gewicht 197g
- Herausgeber LAP LAMBERT Academic Publishing
- Anzahl Seiten 120
- Genre Betriebswirtschaft