INTERNET ADVERTISING

The study guide discusses the marketing tools that underlie the planning and development of advertising campaigns on the Internet. Modern means of Online advertising is assessed, its pros and cons are highlighted. The stages of planning and evaluating the effectiveness of Internet advertising are described. The study guide is intended for undergraduate students studying in the direction of "Advertising", as well as advertisers, beginner Internet marketers, representatives of small businesses and private entrepreneurship interested in their promotion.

Autorentext

Abdieva Dilnavoz Akramovna was born in 1993 in Samarkand. In 2021, she received her Ph.D. degree on the topic of 'Improving export of knitted companies by having an effective marketing approach'. Since September 2021, she works as a senior PhD teacher in the Tashkent State University of Economics of Marketing department.