Internet Banking in Sweden

The growing importance of use of Internet banking as
another service delivery channel by banks to their
customers lead to a number of supposition and
deductions been made on the value creation of
Internet banking and its extent of use. In the light
of this, a profound and comprehensive study was
conducted with the aim to first, determine the extent
of use of Internet banking in Sweden, second, to
validate the conjecture and the anecdote inferences
that Internet banking provides values to both the
bank and its customers. The results provide first,
evidence of the high rate of adoption of Internet
banking in Sweden, second, the values the banks and
its customers have enjoyed since the advent of
Internet banking.

Autorentext

Solomon Okhiria is an expert in the field of marketing research,finance and business development. His industry experience andknowledge is vast and it includes IT & Telco, Pharmaceuticals,and Business Information. Solomon has the followingqualifications B. Sc Agricultural-Economics & Extension, M. ScFinance and an MBA Marketing Management.

Klappentext

The growing importance of use of Internet banking asanother service delivery channel by banks to theircustomers lead to a number of supposition anddeductions been made on the value creation ofInternet banking and its extent of use. In the lightof this, a profound and comprehensive study wasconducted with the aim to first, determine the extentof use of Internet banking in Sweden, second, tovalidate the conjecture and the anecdote inferencesthat Internet banking provides values to both thebank and its customers. The results provide first,evidence of the high rate of adoption of Internetbanking in Sweden, second, the values the banks andits customers have enjoyed since the advent ofInternet banking.