Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Internet Marketing
CHF 45.35
Auf Lager
SKU
DLV2DAG2594
1 Verfügbar 
Geliefert zwischen Fr., 27.02.2026 und Mo., 02.03.2026
Details
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130271930
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H222mm x B154mm x T15mm
- Jahr 2010
- EAN 9786130271930
- Format Fachbuch
- ISBN 978-613-0-27193-0
- Titel Internet Marketing
- Untertitel Marketing, Internet, Customer Engagement, Search Engine Marketing, Search Engine Optimization, Web Banner, E-mail Marketing, Web 2.0, The New York Times, ComScore, Hit (Internet), Article Marketing
- Gewicht 211g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 128
- Genre Informatik
Bewertungen
Schreiben Sie eine Bewertung
