Internet Shopping: Trends & Challenges

This book is an effort to fulfill the needs of students, scholars and professionals studying marketing management or doing research in the same field. This book gives an insight into an emerging area in the field of marketing management namely internet shopping, which is increasing among youth now a days. This book helps people to explore the new field of internet shopping and guides people on how to shop safely online.

Autorentext

Rajesh B. Faldu, Assistant Professor at JVIMS (Jamnagar, Gujarat, India) affiliated to Gujarat Technological University received his MBA at the University of Bangalore. Presently he is pursuing PhD in Management at the University of Saurashtra, Gujarat, India. He has 7 years of rich academic experience at management institutes at Gujarat, India.