Introducing Communication Research - International Student Edition

Teaching students the basics of communication research in an accessible manner, this fourth edition demystifies the theories and applications through its focus on methods in practice.

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.

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New & Key Features

• New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.

• New and updated content includes:

  • First Decisions : expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
  • Bibliographic research: new content on identifying and assessing fake news.
  • Survey methodology: new content on big data and surveys.
• Application exercises help students learn to make decisions about research practice.

• Ethics panels with questions facilitate discussion of research ethics in practice.

  Autorentext

Donald Treadwell earned his master's degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals' images of AIDS, faculty perceptions of the communication

discipline, and employers' expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

Klappentext

Inhalt

1. Getting Started: Possibilities and Decisions
   
   2. First Decisions: From Inspiration to Implementation
   3. Ethics: What Are My Responsibilities as a Researcher?
   4. You Could Look It Up: Reading, Recording, and Reviewing Research
   5. Measurement: Research Using Numbers
   6. Sampling: Who, What, and How Many?
   7. Summarizing Research Results: Data Reduction and Descriptive Statistics
   8. Generalizing From Research Results: Inferential Statistics
   9. Surveys: Putting Numbers on Opinions
   10. Experiments: Researching Cause and Effect
   11. Quantiative Understanding of Content: Content Analysis
   12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more
   13. Qualitative Understanding of Communication Behavior
   14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics