Introduction to Business Research Methods

This book is meant to introduce new researchers in business studies with research techniques. The language used in writing this book is very simple and to the level of new researchers. The book can also be used by lecturers teaching business undergraduate research units. This book contains nine topics namely, introduction to research methodology, types of research designs, reviewing literature, formulation research questions, preparing research designs, data collection and ethical issues, processing and analyzing data, reporting the findings and the main components of a research proposal.

Autorentext

I Odoyo Collins Otieno, am a part time lecturer at both Maseno University and Jaramogi Oginga Odinga University of Science and Technology (JOOUST). I have been teaching business resarch methods at undergraduate level. Being a PhD student in Business Information Systems at JOOUST, Research has been one of those activities I have always loved.