Introduction to Digital Marketing: Foundations in Technology

Introduction to Digital Marketing: Foundations in Technology is a comprehensive book designed to provide readers with a solid understanding of the core principles that drive digital marketing. The book explores the technologies that shape the digital landscape, including SEO, social media, content marketing, and data analytics. It offers practical insights into how these tools and techniques can be applied to create effective marketing strategies. Aimed at both beginners and professionals, the book emphasizes the importance of technology in modern marketing and how it can be leveraged for business growth. Through detailed examples and case studies, readers will gain a hands-on understanding of the evolving digital marketing environment.

Autorentext

I'm Navdeep Kochhar, an Assistant Professor at Baba Farid College of Engineering & Technology, Bathinda, with 20 years of experience in the field. Over the years, I've had the opportunity to teach, guide, and mentor students, particularly in the areas of computer science and technology.My journey in academia has been driven by a passion for foster.