Introduction to Search Engine Optimization

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll LearnCreate a content platform, including blogs and YouTube channelsUse keywords to maximize findabilityand increase search volumeCheck your SEO rank and other analyticsHunt for duplicate contentSet up Google Analytics, including BloggerUtilize Indexing and Webmaster tools/search console Who This Book Is ForThose who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI

Autorentext

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Inhalt
Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: SEO Basics.- Chapter 4: Keyword Research.- Chapter 5: Try SEO.- Chapter 6: Analyze How Things Are Going.- Chapter 7: Explore Webmaster Tools/Search Console.- Chapter 8: Keeping Up with Changes.- Chapter 9: Exploring SEO Certification.