Intuitive and Analytical Judgment in Management

Constantly changing markets full of uncertainties need managers who know how to make decisions fast and effectively. We certainly rely mostly on analyzed and verifiable outcomes and are driven by the fact that decisions are only possible and 'good' by thinking about them consciously and analyze the best possible way of outcome step-by-step. However, a new "way of decision-making" is said to be always present in judgements, or even more dominant and therefore very crucial, but we are not really aware of it as it happens in the unconscious. Researchers therefore highly recommend starting to go deeply into the topic of intuitive decision-making to learn more about it and moreover to be able to control it, which then is meant to lead to 'better' managerial outcomes. In fact, this declaration needs to be analyzed by searching for answers, how the impact of specific domain expertise is on the two different decision-making processes, namely intuition driven and analysis driven judgements. Moreover, this will be shown by conducting a small experimental design in the specific area of Recruiting and Employee Hiring.

Autorentext

Esra Torun, MSc.: Studied Business Administration at the University of Vienna with specialization in the areas Controlling & Strategic Management.