Investigating Web Usage Data

The work presents methods to support maintainers and developers of web applications in the field of software engineering and business management with visualization of web usage data.
Usage data from an exemplary web application is analyzed by using mostly existing and also newly developed visualization and interaction methods.
The general concept of control circuits is combined with the basic information flow in and around web applications. The resulting model is presented as the Web Information Cycle (WIC). By that we present an exhaustive model for the information flow trough and around web applications. Within the WIC we present the positions of the data generating process for the analyzed usage data as well as the point where the results of the analysis provide a benefit for clients.
For an adequate way of the data representation we present a selected set of existing visual and interaction methods. We put special focus on visual methods with a statistical background and describe the mosaic plot with its capabilities for the work. Moreover, we present a set of existing interaction methods and discuss their usefulness for the work.

Autorentext

The author studied Data Engineering and Statistics and Industrial Engineering and Management at Vienna University of Technology. The diversified field of study is reflected by the complexity of the work, which has been presented at the Einsteins in the City II student conference at the City College of New York in October 2007.