Investing Creatively in Sustainability

Culture has a duality of meaning in every day use. It iseither the value system that shapes the aspirations, identity andattitudes of individuals and groups; or the way of life for aparticular group of people who are drawn together through customs,religion, language, arts, science or technology. Culture hasprinciples in common with sustainability by bestowing upon currentgenerations cultural heritage and identity, as well asresponsibility for safeguarding future cultural diversity andecological balance. This thesis suggests that cultural values are akey to sustainability and that deliberate strategies and criteriaare needed for the arts and creative industries to assistSustainable Development. The idea that culture is central tosustainable development is based on the fact that sustainability isa concept whereas culture is a human value system and a way oflife.

Klappentext
Culture has a duality of meaning in every day use. It is either the value system that shapes the aspirations, identity and attitudes of individuals and groups; or the way of life for a particular group of people who are drawn together through customs, religion, language, arts, science or technology. Culture has principles in common with sustainability by bestowing upon current generations cultural heritage and identity, as well as responsibility for safeguarding future cultural diversity and ecological balance. This thesis suggests that cultural values are a key to sustainability and that deliberate strategies and criteria are needed for the arts and creative industries to assist Sustainable Development. The idea that culture is central to sustainable development is based on the fact that sustainability is a concept whereas culture is a human value system and a way of life.