Investors' Perception of Investment in Equity Market

Investors vary from small individuals investors to large institutional investors. Further they can be classified as experienced investors, middle aged investors, wealthy investors, active investors and so on. The investing patterns of these investors may vary from one to another. One may prefer low risk while another may prefer high risks. One may seek advice of experts to invest while another may invest on his own. One may invest with his resources while another may borrow or pledge his properties and make investments. The study mainly tries to find out whether the perception of the investors towards investment in equity market based on their self-monitoring have any effect on their selection of portfolio and their returns.

Autorentext

Rajani Kandregula M.B.A.,M.Phil.,(Ph.D.)worked as an Assistant Professor from 2010-2014 & Adapa Jyothi M.Com.,M.B.A.,M.Phil.,(Ph.D.)has published in International & National journals,participated in international conferences., Research scholar in Department of Commerce and Management Studies,Andhra University, Visakhapatnam,Andhra Pradesh,India.