iPhone App Design for Entrepreneurs

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you.

If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful.

Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You'll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app. What You'll Learn

• Design apps that are impressive, wow users, and most importantly, are easy to use.

• Build a business model around an app that turns a profit

• Determine when its OK to build your own app or when it's better to hire a third party to do so.
  Who This Book Is For Small business owners who want to create an app, but have no programming experience

  Teaches you how to create a great app without knowing the fine points of programming Discusses business principles; how to price your app for the most profit, where and how to advertise your app so that people will download it, and how to set up your App Store listing so that the most people will download it Offers downloadable resources, including app design sketch tools and a directory of dozens of websites that review apps to submit an app to

  Autorentext
  Megan Holstein is a writer and entrepreneur based out of Columbus, OH. She's headed app development projects in both the medical field and productivity software field for companies she founded, Pufferfish Software and SimpleList. Additionally, she's worked for Columbus-based companies Fundable, Taivara, and Martini Media Group doing business development and project management.

After spending the better part of a decade developing apps she accumulated dozens of FAQs and held a series of meetings about how to start an app business. This book is the product of those meetings and questions.

Inhalt

Part I. Design .- 1. Refining Your Idea .- 2. Website 3. Idea Validation .- 4. Business Models .- 5. Fair Pricing .- 6. Planning Your App .- 7. User Experience Design .- 8. Case Study: Scribe .- 9. Design Personality Part II. Development .- 10. Funding Sources.- 11. Case Study: Applits .- 12. Development Methods .- 13. Hiring Developers.- 14. Code Add-Ons .- 15. Beta-Testing .- Part III. Deployment .- 16. Pre-Launch Marketing .- 17. App Store Listing.- 18. Mailing List .- 19. Social Media .- 20. Online Community.- 21. Case Study: Everest .- 22. App Video .- 23. The Press.- 24. Advertising Space .- 25. Discounts & Promotions.