Is Service Quality a Correlate of Customer Satisfaction?

This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports.

Autorentext

James A. Adeniran ha conseguito la laurea in Contabilità presso l'Università di Ilorin nel 1991. Nel 2005 ha conseguito un (MBA) in Marketing presso la Lagos State University e un M.Sc Marketing presso l'Università di Lagos nel 2014. Nel 2015 ha iniziato il dottorato di ricerca in Marketing presso la Babcock University in Nigeria e ha pubblicato articoli di marketing a livello internazionale.