Jerry's Dugout, an original and innovative fan-wear

Who said that sports cannot be fashionable and that fan-wear in the sport market should only be presented in a traditional style? The intention of my final thesis project is to establish a company, Jerry s Design Studio (JDS), to create a new brand called Jerry s Dugout with original and innovative designs to provide a new look for fan-wear for Major League Baseball fans. The position of JDS will to begin as a wholesaler and apply for the Major League Baseball license to be a licensee in order to forge the alliance with MLB to gain admittance into their vendor matrix. In addition, MLB is a well-known sports organization of American professional baseball teams and players with a global fan base, and fans will recognize Jerry s Dugout as one of their authorized brands.

Autorentext

Jerry J. Cheng, Master of Fine Arts, Major in Fashion Merchandising at Academy of Art University, San Francisco, California

Klappentext

Who said that sports cannot be fashionable and that "fan-wear" in the sport market should only be presented in a traditional style? The intention of my final thesis project is to establish a company, "Jerry's Design Studio" (JDS), to create a new brand called "Jerry's Dugout" with original and innovative designs to provide "a new look for fan-wear" for Major League Baseball fans. The position of JDS will to begin as a wholesaler and apply for the Major League Baseball license to be a licensee in order to forge the alliance with MLB to gain admittance into their vendor matrix. In addition, MLB is a well-known sports organization of American professional baseball teams and players with a global fan base, and fans will recognize Jerry's Dugout as one of their authorized brands.