Jet Airways: Flying to Turbulent Times

This book explores the intriguing history of Jet Airways, one of the most well-known private airlines in India. The airline, which was once seen as a representation of Indian aviation prowess, saw a sharp decline that startled both the industry and its customers. This book painstakingly details Jet Airways' ascent from its founding, its development into a dominant player in the industry, and the calculated choices that made it a powerful force in the world of aviation.The book delves into the vision that propelled Jet Airways to become a trailblazer in the Indian skies, as well as the leadership of the airline's founder, Naresh Goyal. It offers perceptions into the competitive advantage, superior customer service, and operational tactics that made Jet Airways the industry leader.But the book also delves deeply into the difficulties and errors that ultimately caused the airline to fail. It looks at how the airline was brought down by financial mismanagement, debt, fierce competition from low-cost carriers, and regulatory restrictions. For company executives, entrepreneurs, and anybody else curious about the workings of the aviation sector, this book is a great resource.

Autorentext

Dr Pranav Saraswat is an Associate Professor at Nirma University Ahmedabad's Institute of Commerce and Mgmt. His PhD is in finance & FDP-IIM Ahmedabad. He has 20 years of teaching experience at Indian colleges. His qualifications include 3 books. His numerous papers are in Scopus and ABDC-indexed journals & earned a prestigious BOLT award.