Knowledge Networks for Business Growth

Companies are constantly searching for new ways of creating higher profit and a larger market share. Growth seems to be the most appropriate tactic for surviving economically in difficult times. New instruments and methods as a support to a company's growth strategy can be essential in gaining a competitive advantage. Knowledge management is one of the answers to this challenge. It can support strategic goals such as the improvement of efficiency, the minimization of risk and an increase in innovation, but also has inherent potentials which have not been leveraged yet.

The first part of the book contains three case studis which illustrate the idea of knowledge networks for growth. The step-by-step methodology of the second part shows the reader how to build up and maintain these networks . The templates in the last part of the book ease the adaptation of networks for the reader's own company or his or her specific business needs.

Cookbook approach for adapting knowledge networks effective knowledge networks in growth areas to the reader's business needs The very handy graphical design in the method-section as well as templates help the reader to follow the described steps to build up networks in the reader's company Numerous figures, examples and case studies illustrate the concept Includes supplementary material: sn.pub/extras

Autorentext
Prof. Dr. Andrea Back ist seit 1994 Professorin für Betriebswirtschaftslehre an der Universität St. Gallen und Direktorin des Instituts für Wirtschaftsinformatik IWI-HSG.

Inhalt
The Concept of Knowledge Networks for Growth.- Supporting Integration after M&A through Knowledge Networks within RWE Net.- The Customer an Untapped Source of Innovation. Developing a Customer Integration Network in HP.- Supporting Growth through Innovation Networks in Unilever.- A Methodology for Adapting Knowledge Networks - Managerial Guidelines.- Integrated Performance Measurement System for Knowledge Networks for Growth.- Supporting the Adaptation - Templates.