LAKA Sociocultural Association and its Communication Strategies

Slowly and surely, the author reached the end of her dissertation entitled: Association Socio-culturelle LAKA et ses stratégies de communication pour la revalorisation des identités culturelles en RDC, Regard sur la tribu NGBAKA.The road she travelled in her quest for data was truly long, with multiple difficulties that she was fortunately able to overcome with a determined will.It's true that any organization, whatever its nature, that wants to achieve its objectives, must fine-tune effective and relevant communication strategies to get a large number of people to adhere to the service or product presented by the latter must set up large-scale communication mechanisms and actions with a view to successfully winning over the public.This problem is formulated as follows:- What communication strategies has the LAKA socio-cultural association put in place to enhance its cultural identity?- How do these strategies contribute to raising awareness, mobilizing and involving the community in the preservation of its culture and heritage?

Autorentext

Suzanne ZELEDENU SOGENA is a journalist of Congolese DRC origin, born on 07/07/200 in BOYANGBA in the Province of Sud-Ubangi. She holds a degree in Journalism and a Licentiate in Social Communication from the Université Pédagogique Nationale de Kinshasa (UPN). Daughter of Félix SOGENA BAKWE and Carine DEMOMO SOGENA.