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In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last years, we have seen a real explosion in business and research literature that sees scholars and companies alike trying to continuously link design to innovation and business strategy. What consumers are looking for more and more in products are new forms of psychological satisfaction that go beyond normal and simple consumption. Starting from these premises, this dissertation aims to better understand the organizational solutions and the strategic approaches adopted by design driven companies.

Autorentext

Claudio Dell Era is Assistant Professor in the Department of Management, Economics and Industrial Engineering of Politecnico di Milano, where he serves also as Co-Director of MaDe In Lab, the Laboratory of Management of Design and Innovation. His research interests concentrate on management of innovation and design.