Leading Sustainably

The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts upend years of seeming prosperity.

Autorentext

Trista Bridges is a strategy and marketing expert with extensive experience across various geographies and sectors including consumer products, financial services, technology, and healthcare. As co-founder of Read the Air, she advises organizations on sustainability, providing them with the insights and solutions needed to transition to sustainable business models.

Donald Eubank is an experienced manager who's worked across the IT, finance, and media industries in Asia. As co-founder of Read the Air, he serves as a key advisor to businesses that are integrating sustainability into their core strategy, guiding their teams to lead sustainably and apply critical tools for managing impact.

Inhalt

Foreword (Mark Milstein, Clinical Professor at Cornell's SC Johnson Graduate School of Management and Director at the Center for Sustainable Global Enterprise); Preface: Pro Bono Humani Generis; Prologue: Vision 2030-Where could we be? 1. How We Got Here-The Story of Sustainability and the SDGs 2. For Profit, Purpose, and Survival-Business embraces sustainability 3. From ESG to SDGs-Methodologies and measurement for impact 4. The Transformation of Finance-sustainable investing goes mainstream 5. The Road to Sustainability-Best practices for building organizational capabilities and driving implementation 6. What's Next?-Industries as hotbeds of sustainable innovation 7. Achieving the breakthrough: Sustainability becomes business-as-ususal