Learning to Sell Sex(ism)

Illustrates how student attitudes serve to construct a gender discourse that is androcentric Explores male and female attitudes towards working on sexist ad campaigns Highlights the significance of the intersection of education and professional practice

Autorentext

Aileen O'Driscoll is Lecturer in Media and Communications at the School of Communications, Dublin City University, Ireland.

Inhalt

1. Introduction.- 2. Gendered advertising: From text to industry to classroom.- 3. We're just different (but equal): Unpacking students' gendered views.- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men.- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content.- 6. Conclusions and Reflections.