Lessons in Market Segmentation, Brand Management and Consumer Behavior

The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain of marketing management as one of the most interesting course that keeps the faculty and the students on the go. Present book attempts to discuss some of the important and basic topics in the marketing management - consumer behavior, market segmentation and brand management. It will help students to learn few things in an alternative approach.

Autorentext

O Dr. Mahesh Gadekar é docente na área do Marketing e da Economia. Foi-lhe atribuído um doutoramento pela Universidade de Pune na área da gestão de marketing. Tem mais de 15 anos de experiência. As suas áreas de investigação são o comportamento de procura de variedade, o comportamento do consumidor, o desenvolvimento de produtos, a gestão de marcas.