Letting Go of the Words

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Autorentext
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work.Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas) User and Task Analysis for Interface Design (with JoAnn Hackos)She is also the author of the section on writing on www.usability.gov. Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.

Klappentext
A volume in the Interactive Technologies series, with new details on content strategy, search engine optimisation and social media.

Zusammenfassung
Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones.

Inhalt

Chapter 1 Content! Content! Content!
Chapter 2 Planning: Purposes, Personas, Conversations
Interlude 1: Content Strategy
Chapter 3 Designing for Easy Use
Chapter 4 Starting Well: Home Pages
Chapter 5 Getting There: Pathway Pages
Chapter 6 Breaking up and Organizing Content
Chapter 7 Focusing on Conversations and Key Messages
Interlude 2: Finding Marketing Moments
Chapter 8 Announcing Your Topic With a Clear Headline
Chapter 9 Including Useful Headings
Interlude 3 The New Life of Press Releases
Chapter 10 Tuning up Your Sentences
Chapter 11 Using Lists and Tables
Interlude 4 Legal Information Can Be Clear
Chapter 12 Writing Meaningful Links
Chapter 13 Using Illustrations Effectively
Chapter 14 Getting from Draft to Final
Interlude 5 Creating an Organic Style Guide
Chapter 15 Test! Test! Test!