Life Insurance Corporation (LIC) of India-Consumer Aspect

Indian life insurance policy segment is very difficult to understand because it is driven by emotions,feelings and combined decision by family. It is a very complex consumer behaviour. Consumers are prosumers today because they demand more. So for business growth it is essential to understand the consumer behaviour. LIC of India is in the threshold of change which is the demand due to intense competition.

Autorentext

The author hold Engineering degree in Electronics and Communication. He has done masters in Electronics and in Marketing Management. The author has published several research papers in various international journals and presented papers in national and international conferences. The author has written books on the topics like ICICI bank and SBI.