LIFE STYLE PRODUCTS

Lifestyle is an important aspect when looking at consumer choices. Just because there may be two women with similar age and income, does not mean they're likely to purchase the same products. Social status is one of the key elements to how and why people buy certain products and services. It affects the quality and quantity of what people buy. The rich have more money to spend on higher quality products. Though the lower class will focus more on necessities and focus on buying one nice outfit, but then spend more on food and their home. The activities people undertake vitally determine how their money will be spent. This study emphasizes the importance of lifestyle and its influence on the women consumer's buying behavior. The main purpose of this study is to empirically examine the association between the women consumers' general life styles and their consumption pattern. The study confirmed that there was a significant association between the lifestyle of the consumers and the brands of products used by them.

Autorentext

Dr.Tarakeswara Rao. Sivvala is currently working as Assistant Professor in the DCMS, Dr.B.R.Ambedkar University- Srikakulam, Andhra Pradesh. His areas of interest include Micro-finance, Women empowerment, Taxation and Accounting.