Low Cost Carriers in Southeast Asia

The airline industry in Southeast Asia has been revolutionized in the last couple of years: with the emergence of Low Cost Carriers (LCCs) the region experienced a travel revolution and the airlines showed that the region is ripe for low cost travel. However, it has not been a smooth path for the LCCs: the lack of an overarching power to foster air transport deregulation and the low average income level in the region are often mentioned by critics when discussing the potential success of local LCCs. On the other hand, the pioneer among the LCCs of the region, Air Asia, has just completed another subsequent successful year. The airline s growth and success depicts the enormous potential LCCs face when emerging in the region. This books examines the characteristics of the Southeast Asian region in a LCC s perspective and identifies chances and challenges. It concludes with a positive and promising outlook on a dynamic market that buries enormous potential and already provides a sufficient environment for LCCs.

Autorentext

Bachelor of Arts in International Affairs (University of St. Gallen) Master of Arts in Strategy and International Management (University of St. Gallen)

Klappentext

The airline industry in Southeast Asia has been revolutionized in the last couple of years: with the emergence of Low Cost Carriers (LCCs) the region experienced a travel revolution and the airlines showed that the region is ripe for low cost travel. However, it has not been a smooth path for the LCCs: the lack of an overarching power to foster air transport deregulation and the low average income level in the region are often mentioned by critics when discussing the potential success of local LCCs. On the other hand, the pioneer among the LCCs of the region, Air Asia, has just completed another subsequent successful year . The airline's growth and success depicts the enormous potential LCCs face when emerging in the region. This books examines the characteristics of the Southeast Asian region in a LCC's perspective and identifies chances and challenges. It concludes with a positive and promising outlook on a dynamic market that buries enormous potential and already provides a sufficient environment for LCCs.