Luxury vehicle

Luxury vehicle is a marketing term for a vehicle that provides luxury pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige or any other discretionary feature or combination of features. A Duesenberg, "one of the greatest luxury cars" with custom body by Willoughby. Automobile manufactures market specific makes and models that are targeted at particular socio- economic classes, and thus "social status came to be associated more with a particular vehicle than ownership of a car per se." Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public. While a high price is the most frequent factor, it is "styling, engineering, and even public opinion which cars had the highest and lowest status associated with them."

Klappentext

Luxury vehicle is a marketing term for a vehicle that provides luxury - pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige-or any other discretionary feature or combination of features. A Duesenberg, "one of the greatest luxury cars" with custom body by Willoughby. Automobile manufactures market specific makes and models that are targeted at particular socio- economic classes, and thus "social status came to be associated more with a particular vehicle than ownership of a car per se." Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public. While a high price is the most frequent factor, it is "styling, engineering, and even public opinion which cars had the highest and lowest status associated with them."