M-Commerce

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Details

M-commerce is currently facing many problems.
European mobile network providers are playing an
essential role in that field. Currently, the closed
system policy of network providers leads to a lack of
services and applications, innovations and financing
in the field of m-commerce resulting in unused profit
and business opportunities for, mobile providers and
other stakeholders. A possible solution for mobile
operators is to refocus on their traditional core
competencies.

Autorentext
Peter Margreiter was born in Bizau, Austria in 1971. He studied Electronic Engineering at the Technical University of Vienna and General Management at Donau University in Krems and Case Western Reserve University in Cleveland, Ohio. If he is not traveling he is currently living and working in London.

Klappentext
M-commerce is currently facing many problems. European mobile network providers are playing an essential role in that field. Currently, the closed system policy of network providers leads to a lack of services and applications, innovations and financing in the field of m-commerce resulting in unused profit and business opportunities for, mobile providers and other stakeholders. A possible solution for mobile operators is to refocus on their traditional core competencies.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783639125214
    • Sprache Englisch
    • Größe H220mm x B220mm
    • Jahr 2013
    • EAN 9783639125214
    • Format Kartonierter Einband (Kt)
    • ISBN 978-3-639-12521-4
    • Titel M-Commerce
    • Autor Peter Margreiter
    • Untertitel Strategic options of mobile providers regarding the value chain
    • Herausgeber VDM Verlag Dr. Müller e.K.
    • Anzahl Seiten 88
    • Genre Wirtschaft

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