Making a Difference

In the face of unprecedented global challenges likepoverty and climate change, can individuals make adifference? This book reveals what motivates peopleto devote their time and energies to addressingsocial, environmental and ethical issues. Based onin-depth research among corporate sustainability andresponsibility (CSR) professionals, it shows thepivotal role of values, inspiration, expertise,empowerment, strategic thinking and socialcontribution among "purpose-inspired leaders". Usingextensive illustrative quotations, different typesof CSR change agents are identified, includingexperts, facilitators, catalysts and activists. Theimplications for business of better understandingthese CSR leaders is explored, as well as theopportunities for future academic research. The bookconcludes with a call to personal action by making apositive difference and leaving a meaningful legacy.

Autorentext

Wayne Visser, PhD: Founder and CEO of CSR International, and Senior Associate of the University of Cambridge Programme for Industry. Author/editor of six other books, including "The A to Z of Corporate Social Responsibility", and "Landmarks for Sustainability". South African, living in Cambridge, UK.

Klappentext
In the face of unprecedented global challenges like poverty and climate change, can individuals make a difference? This book reveals what motivates people to devote their time and energies to addressing social, environmental and ethical issues. Based on in-depth research among corporate sustainability and responsibility (CSR) professionals, it shows the pivotal role of values, inspiration, expertise, empowerment, strategic thinking and social contribution among "purpose-inspired leaders". Using extensive illustrative quotations, different types of CSR change agents are identified, including experts, facilitators, catalysts and activists. The implications for business of better understanding these CSR leaders is explored, as well as the opportunities for future academic research. The book concludes with a call to personal action by making a positive difference and leaving a meaningful legacy.