Making Sport Great Again

Blending critical theory, conjunctural cultural studies, and assemblage theory, Making Sport Great Again introduces and develops the concept of uber-sport: the sporting expression of late capitalism's conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how uber-sport normalizes the ideological orientations and associate affective investments of the Trump assemblage's authoritarian populism. Even as it articulates the regressive politicization of sport, Making Sport Great Again serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?

Provides a groundbreaking examination of the relationship between sport and politics in the contemporary United States Contextualizes sport in the era of Trump and the rise of populism within a consideration of the broader social, political, and economic forces Engages with politics and current issues to conclude in a timely and provocative call to action

Autorentext
David L. Andrews is Professor of Physical Cultural Studies in the Department of Kinesiology at the University of Maryland, College Park, USA.

Klappentext
With the publication of the brilliant Making Sport Great Again, Professor David L. Andrews firmly establishes himself as the leading social theorist of sport in late-capitalist consumer culture. There is no better scholarly guide to the politicized and politicizing nature and influence of contemporary sports on society than Andrews' perceptive words and always-challenging ideas. Theoretically rich and empirically grounded, Making Sport Great Again is both an intellectual and political intervention into the hyper-commodified, commercialized spectacle that is modern corporate uber-sport, a diagnostic analysis of neo-liberal sports cultures of the highest order that deserves to become an instant classic. Ben Carrington, Associate Professor of Sociology and Journalism, University of Southern California, USA

One of the world's leading scholars in sport and physical cultural studies, Andrews offers an expertly crafted and potent analysis of the complex relationship between sport and politics, with particular focus on the Trump era. Highly recommended as essential reading for anyone and everyone interested in understanding the intricate webs of power relations that weave sport, politics, culture and the economy together in ways that impact bodies and minds, the world over.

Holly Thorpe, Professor of Health, Sport and Human Performance, University of Waikato, New Zealand

Blending critical theory, conjunctural cultural studies, and assemblage theory, Making Sport Great Again introduces and develops the concept of uber-sport: the sporting expression of late capitalism's conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how uber-sport normalizes the ideological orientations and associate affective investments of the Trump assemblage's authoritarian populism. Even as it articulates the regressive politicization of sport, Making Sport Great Again serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?

Inhalt

Chapter 1: Introduction.-Uber-Sport as Culture Industry.- Chapter 2: Assembling Uber-Sport.- Chapter 3: Uber-Sporting Neoliberalisms.- Chapter 4: Trumping the Uber-Sport Assemblage.- Chapter 5: Conclusion.-How and Why to Read Uber-Sport?

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