Management

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Autorentext

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).

Klappentext

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Inhalt

1. Introduction: what is management? 2. Strategy 3. Managing people 4. Managing organizations 5. Production 6. Marketing 7. Finance 8. Knowledge and technology 9. Globalization and culture 10. The manager