Management in a Dynamic Environment

With practical examples and interpretation questions Clearly structured and based on functional management studies Short case studies at the end of each chapter This book is open access, meaning it offers free and unlimited access

Autorentext

Prof. PhD Rico J. Baldegger is a Professor at the Sawyer Business School, Suffolk University in Boston (USA). His broad professional experience in entrepreneurship and management includes the fields of leadership, human resources, and branding. Professor Baldegger has created several start-ups in Europe and the US and was the founder and CEO of a management consultant company. Today, he is on the board of several companies, acts as a business angel, and supports entrepreneurial ecosystems in different countries. Furthermore, he is the president of the board of trustees of a sustainability foundation.

Zusammenfassung

Inhalt

Basic Models of the Enterprise.- System-Based Approach and Cybernetics.- Management Techniques.- Strategy Thinking and Acting.- Organization Structure follows Strategy.- Corporate Culture A Competitive Advantage.- Corporate Development through Innovation.