MANAGEMENT INFORMATION SYSTEMS

Nowadays, knowing about market trends is of utmost importance for both virtual and traditional companies, which is why it is crucial to know about market research. This paper addresses quantitative and qualitative research, as well as some of the tools, methods and techniques that are used in the administrative process in general.

Autorentext

The Research Professors are attached to the Tecnológico Nacional de México / Instituto Tecnológico de Oaxaca, committed to Higher Education in the State of Oaxaca, M.C. Mario Sergio Lerín Cruz is a graduate of the UANL, M.C. Roberto Zárate Carrera is a graduate of the ITO and Dr. Luis Rodolfo Pérez Reyes is a graduate of the IME.