Management Made in Brazil

This book seeks to address the Brazilian business with a nationalist vision, breaking the paradigms of what is taught in schools and businesses. This work focuses on three areas: sports, politics and entrepreneurs with stories of success and failure in Brazilian companies. The approach of the failures shows that the deeper learning can help students, entrepreneurs and others interested in understanding management with a Brazilian way and based on our reality, culture and lifestyle. The current moment of world crisis makes us think it is important to develop a new and different vision of Directors, with a Brazilian style and way.

Autorentext

Aline Vian; Adilson Dalben; Elizete Helena Rondini Fontim; Erika Cristina da Silva; Getúlio Troiano Filho;Karolina Coghe; Marília Rosário Bestani; Paulo Ramos Borges; Pedro Carlos de Carvalho; Renata Sossae; Roberto Fonseca Bertolla Júnior; Robson Assis Paniago; Sérgio Cunha de Aragão Mendes; Zaida J. Águila.