Management Models of Digital Transformation

The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: 'Vision, goals, and strategies', 'Leadership', 'Communication', 'Digital culture and mindset', 'Digital platform', 'Partnership network', 'Capabilities, talents, and skills', 'Organization, coordination, and roles', 'Management methodologies', and 'Governance'. A systematic framework is proposed that serves as a foundationfor the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation.

Autorentext

KaKatja Wenzel graduated with a master's degree in 'Information Systems' from Pforzheim University. She is currently working as an IT consultant in the area of Business Transformation Services, CFO Advisory. Her focus is on supporting and accompanying customers on their digital transformation journey.

Inhalt
Introduction.- Digital transformation foundations.- Management models foundations.- Approach for the derivation of success factors.- Derivation of success factors.- Criteria catalog for a successful digital transformation.- Analysis of management models of digital transformation.- Framework for a management model of digital transformation.- Conclusion and Outlook.