Management strategy: flexible structures in the university

Strategic management for the establishment of flexible structures in the university as determinants of quality and competitiveness seems a title too complex and sophisticated. This book is an ambitious project to provide universities with a management model that inserts them in competitive environments and makes them a set of people and sectors committed to producing actions of undeniable quality, with consistent levels of productivity. The first presupposes the search for recognition by society of what a university is capable of doing. The second translates the concern with the survival of the university itself as a living organization. And they have a crucial impact on the conceptual and critical characterization of the university itself.

Autorentext

Graduated in Business Administration from UCPEL, Master in Administration from UFSC and PhD in Production Engineering from UFSC. Professor of Management Theory at UNIOESTE/Foz do Iguaçu.