Managing Cultural Diversity

The effects of globalization require that multinational corporations (MNCs) coordinate their differentiated but interdependent organizational parts and align them to a common purpose. This book examines the mechanisms that such organizations use to govern their global subsidiary networks. The book starts with a review of key concepts and theories of multinational organizations and explains the rationale for their existence. Based on this assessment and an empirical study of three globally operating entities, the author develops a framework for examining the cultural and structural governance mechanisms that multinational corporations may employ to coordinate their global operations. This framework identifies different configurations of cultural and structural governance mechanisms and explains what kind of configuration a multinational organization should employ to ensure efficient governance.

Autorentext

The Author: After his studies (MSc. and MBA) in international management at the University of St. Gallen in Switzerland and the Nanyang Business School in Singapore, Martin Baumueller served as a consultant on different projects for multinational corporations. These projects laid the foundation for the author s doctoral thesis on multicultural management. He received his Ph.D. from the University of Berne, Switzerland.