Mapping Retail Spots: A Retail Branding Perspective

With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

Autorentext

Waseem Hussain Sandhu was born in Gujrat, Pakistan in 1984. He received his degree in B.S Computer Engineering from CIIT Lahore, Pakistan in 2007. In 2010,he received his M.Sc Degree in Electrical Engineering (specialized in Telecommunication) from Blekinge Institute of Technology,Sweden. His area of interest include Telecommunication Systems.

Klappentext

With the growing realization that brands are one of a firm's most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment