Market Mapping

This book is about the project on the satisfaction level of manufacturers/ distributors and Stockist of Denim fabric in the Indian market. To accomplish the objective of this project a primary research was conducted by visiting the markets of Ahmedabad, Bellary, Indore & Bhilwara cities in India. The main OBJECTIVE of this survey was: 1. Potential of Denim in the market. 2. To unearth the competitors of Arvind. 3. To judge their satisfaction level. 4. To find where does the gap exist. While the objective for Bhilwara market was: 1. Exploring the current market 2. Exploring the opportunity for denim fabric in that market A comparative analysis of problems faced by the manufacturers, dealers and cutters were done in three markets i.e. Ahmedabad, Bellary & Indore. Bhilwara is excluded because Bhilwara market is known for PV/PC fabric and only 2 or 3 people deal in denim. The aim of this analysis was to know which specific problem needs attention in which market and how much. Price, Variety, Quality, Service, Availability, Weight of fabric, Communication gap, Delivery, Gradation and Washing effects were few of the major problem faced by the distributors & stockists.

Autorentext

Divyakumar is an enthusiastic professional with an urge to excel in the marketing domain. He started his career with a stint in a small financial service company and later moved to education, banking and now working as a Marketing head with a global management consulting firm. Divya is a commerce graduate from Christ College and an MBA from IBS.