Market Oriented Organizational Learning and Sensemaking

Long-term survival of the firm in a turbulent, global marketplace demands continuous learning, action and change. How are individual views translated into a "COLLECTIVE ORGANIZATIONAL MIND?" How are disparate individual beliefs regarding market reality reconciled into a collective belief system that motivates cooperative action? This book spotlights a vital learning component within strategy development endeavors... ORGANIZATIONAL SENSEMAKING DIALOGUES... which are moments when discussants openly share, construct, critique and update their beliefs about a changing market reality. The findings presented here are based on an 18-month corporate ethnography to obtain actual first-hand field observations of shared strategic sensemaking within executive boardroom meetings. Practitioners receive a "fly on the wall" view of actual unfolding corporate dramas when meeting discussants attempt to openly share their individual views of market reality. Academics receive a treasure-trove of relevant literatures and concepts integrated into a PROCESS MODEL OF STRATEGIC DIALOGUE that illustrates how company members can avoid "shared learning disconnects" while serving as sensemakers for their firm.

Autorentext

Dr. Allbright (PhD., Univ of Georgia 2000) teaches Marketing Strategy and Sales at Eastern Michigan University with expertise in collaborative sensemaking in corporate strategy meetings and 15 years service to Fortune 500 firms including AT&T, Ford, XEROX, and NASA as an architect of new media digital publishing and management knowledge systems.