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Market Segment
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Details
A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130633288
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H220mm x B150mm x T4mm
- Jahr 2010
- EAN 9786130633288
- Format Fachbuch
- ISBN 978-613-0-63328-8
- Titel Market Segment
- Untertitel Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour
- Gewicht 124g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 72
- Genre Wirtschaft
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