Market Viability

This study focused on analyzing the market viability of opening a Cineart Multiplex cinema in the city of Curvelo/MG. The methodology used was descriptive in terms of its purposes and classified as bibliographical and field research in terms of its means. The survey data collection instrument was a structured questionnaire. After tabulating and analyzing the data and information collected, it was possible to ascertain a satisfactory result, with the majority of those surveyed accepting the implementation of a cinema.

Autorentext
Geraldo: Master in Business Administration from the Unihorizontes University Center. Specialist in Educational Institution Management from CEFET/MG. Graduated in Business Administration from the Newton Paiva University Center. He is currently an assistant professor at the Izabela Hendrix Methodist University Center. Larissa: Graduated in Business Administration.